Tuesday, May 10, 2011
Friday, November 20, 2009
Saturday, November 7, 2009
Thursday, September 17, 2009
Rex Heating and Cooling has launched their new website Portland Heating and Cooling.
Check it out and let me know what you think! View Website
I've updated my homepage Ben Briggs.com so let me know what you think of the new design.
If you liked the last post about on page optimization, then you are probably alone, but that's ok. This week I promise a brief treatise on the importance of off page optimization, aka link building. So stay tuned, and stay classy San Diego.
Monday, August 31, 2009
In my last post I discussed some of the basics of "on page optimization". Here I will delve a bit deeper into both the mechanics and the benefits of proper HTML content regarding google placement. If you are unfamiliar with HTML you could learn it here or just contact me and I'll handle the details.
For us Google geeks who are still reading, the googlebot likes html. It's simple, straightforward and descriptive. Writing html content into your title, h1-3 tags, and sparingly in your body text, helps Google decide that your content is relevant to the keywords which occupy this valuable web real estate. This relevancy factor is important for both natural and paid search. Meta data, while not to be ignored, has become secondary regarding google placement.
Simple A/B testing proves that the Google quality score for a landing page, will always increase when the keywords on which one is advertising are found in the aforementioned html tags. When running paid search one quickly learns that sites which earn high quality scores achieve higher positions on Google at less cost than their poorer scoring competitors.
Anyone who builds a simple html website targeting uncompetitive keywords on Google will see the effect of this simple on page optimization tactic on natural search. While content and a sound linking strategy are critical to success in competitive organic search markets, even simple websites, with little to no Page Rank Can easily appear in the search engine for highly specific terms.
With billions of people searching Google every day, it has never been more important to appear on Google when your customers are searching for your products. Global Market Exposure offers guaranteed exposure on Google. We have the expertise to determine exactly what people type in when they are at the point of purchase. With advanced tactics like rotating ad text, and landing page optimization, we handle all aspects of successfully generating new business on Google so our clients can focus on running their business.
Check out our new website. Google Placement
Tuesday, August 11, 2009
The title of a website. Whatever you place in the title tag section of your website will appear in the top of a users browser while he is on your site. Since most of us completely ignore that text, your title's real importance is the fact that Google uses the text you place here as an important part of where your website will appear in Google search. Your title tag is also displayed on the first page of Google when your listing is displayed organically. For Google advertisers title tags are even more important. It is possible to obtain higher positioning with lower per click costs if one's title tags are more relevant than those of their competitors.
Forward thinking business owners will use these important pieces of web real estate only for exact searches which their customers are typing into Google. All Global Market Exposure websites come standard with fully Google Compliant Title and Meta Data. Contact our web team to learn about how we can build a state of the art, fully Google compliant website, with an integrated, on-line conversion tracking system.
This data does not appear when a normal website visitor looks at the site, but it is an important part of how search engines find websites. Having the correct terms, in the correct format in your Meta Keywords file may help the search engine find your website more relevant on a particular search, therefore increasing your ranking.
The meta description tag contains the text that will be displayed by the search engine when that page appears in Google search results. This tag should be written in a way that helps Google searches come to the site, and should not be overly keyword laden, or awkwardly worded.