Google Placement

In my last post I discussed some of the basics of "on page optimization". Here I will delve a bit deeper into both the mechanics and the benefits of proper HTML content regarding google placement. If you are unfamiliar with HTML you could learn it here or just contact me and I'll handle the details.

For us Google geeks who are still reading, the googlebot likes html. It's simple, straightforward and descriptive. Writing html content into your title, h1-3 tags, and sparingly in your body text, helps Google decide that your content is relevant to the keywords which occupy this valuable web real estate. This relevancy factor is important for both natural and paid search. Meta data, while not to be ignored, has become secondary regarding google placement.

Simple A/B testing proves that the Google quality score for a landing page, will always increase when the keywords on which one is advertising are found in the aforementioned html tags. When running paid search one quickly learns that sites which earn high quality scores achieve higher positions on Google at less cost than their poorer scoring competitors.

Anyone who builds a simple html website targeting uncompetitive keywords on Google will see the effect of this simple on page optimization tactic on natural search. While content and a sound linking strategy are critical to success in competitive organic search markets, even simple websites, with little to no Page Rank Can easily appear in the search engine for highly specific terms.

With billions of people searching Google every day, it has never been more important to appear on Google when your customers are searching for your products. Global Market Exposure offers guaranteed exposure on Google. We have the expertise to determine exactly what people type in when they are at the point of purchase. With advanced tactics like rotating ad text, and landing page optimization, we handle all aspects of successfully generating new business on Google so our clients can focus on running their business.

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Simple free steps to improve your website

I've put together a bit of information here about title and meta tags which someone may find useful, if he is interested in increasing his google ranking on a specific search or lowering his per click costs on a given keyword. Interested parties should read on.

Title Tag

The title of a website. Whatever you place in the title tag section of your website will appear in the top of a users browser while he is on your site. Since most of us completely ignore that text, your title's real importance is the fact that Google uses the text you place here as an important part of where your website will appear in Google search. Your title tag is also displayed on the first page of Google when your listing is displayed organically. For Google advertisers title tags are even more important. It is possible to obtain higher positioning with lower per click costs if one's title tags are more relevant than those of their competitors.

Forward thinking business owners will use these important pieces of web real estate only for exact searches which their customers are typing into Google. All Global Market Exposure websites come standard with fully Google Compliant Title and Meta Data. Contact our web team to learn about how we can build a state of the art, fully Google compliant website, with an integrated, on-line conversion tracking system.

Meta Tags

This data does not appear when a normal website visitor looks at the site, but it is an important part of how search engines find websites. Having the correct terms, in the correct format in your Meta Keywords file may help the search engine find your website more relevant on a particular search, therefore increasing your ranking.

The meta description tag contains the text that will be displayed by the search engine when that page appears in Google search results. This tag should be written in a way that helps Google searches come to the site, and should not be overly keyword laden, or awkwardly worded.

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Why does it cost money to be on Google?

I have been thinking a bit about one question that I hear a lot. Many people who have had a website for years, and have been found on the first page for important searches in the past are finding themselves pushed further into the dreaded abyss of the backpages. The reason for this phenomena is pretty straightforward.

The secret is out. People make buying decisions based on what they find in Google search results. Lots of people. Pretty much everybody. In fact 72% of Americans who search the Internet search Google. 31.88% of global Internet users visited Google.com Yesterday! They'll be there tommorow too. With this in mind no business owner in his right mind can say "I'd like to avoid showing up on Google when people search for what I sell".

I know how to win the attention of your customers when they are interested in making a purchasing decision. Who cares how many hits his website gets? As a business owner you care about sales revenue. Google Adwords is the biggest step forward in measureable, results driven advertising since the coupon. Our speciality is putting your business website in front of only those Google searchers who are likely to make a purchase. Our experts can show you how to track your target market from Google search to sales receipt, to loyal customer. If you'd like to learn more about how Google Advertising can provide measurable results for your business contact us!

The Rise and Fall of the Directory Site

The fact is that as more competitors enter many markets the directory sites are consistently being pushed into the back pages for important Google Searches. Take for instance the Google Search "Illinois Deer Hunting". I would imagine that the ten Illinois deer hunting outfitters who paid to be on Huntingtop10.com would like to see it show up when people perform that search but right now it doesn't even rank in the top 100.

In Real Estate sites like Homes.com Realtor.com and others commonly see a large volume of visitors. But does a large number of visitors really translate into a large number of sales? The short answer is absolutely not. Directory sites get their visitors the same way all other websites do. Search. No matter how great your website is, people are not going to type in your domain name. All of the available data proves that the best way to get paying customers onto your website is to appear when they are actively searching for what you sell.

Conversely, If you prominently place text on the first page of Google which appeals exclusively to people who are interested in making a purchasing decision in the near future, the rate at which website users will convert into paying customers improves dramatically. The fact is that price sensitive buyers spend exponentially more time shopping than do high value customers. Where the middle income customer will spend hour upon hour searching for days or even weeks at a time, the millionaire will think to himself, "I'd like to go bear hunting in British Columbia". Then from the comfort of his hot tub picks up his IPhone and types BC Bear Hunting into Google. He looks at a few of the options presented, makes a phone call or two and books his trip.



If your target market is the customer who spends only 2 or 3 thousand dollars per year on travel, paying a small fee to appear on a directory site maybe turn out to be a worthwhile expenditure. If your target market is the big spender who enjoys exotic vacations, then your business needs individual exposure when people search for what you sell that only Paid Search can provide.

When there were only 100 websites that had the words Illinois Deer Hunting on them it was easy to put your website in front of people who searched for Illinois Deer Hunting without paying Google. Right now 187,000 websites appear in a search for Illinois Deer Hunting. Google went from an innovative but untested Internet widget, to a proven advertising venue that, when used properly, will provide measurable results for your business.

Direct Supplier Booking vs Online Travel Agency

In December 2008, PhoCusWright, the travel industry’s research authority and annual presenter of The PhoCusWright Conference released a study that identifies the most popular type of online booking methods used by today’s traveler.

As you can see from the graph below Business travelers and vacationers tend to book with direct suppliers rather than through online travel agencies. This information matches perfectly with the data that I am getting from my web analytics. The fact is that wealthy travelers want to get exactly what they are looking for. Because of this they tend to book directly with the hotel/resort/outfitter, rather than going to Expedia, Priceline, or a directory site.

All of the available data seems to point to the fact that buyers who are looking for common vacation travel, or are very price sensitive are more likely to use online travel agencies like priceline, expedia, etc. Conversely people who travel often prefer to work directly with the supplier of the recreation activity. Our proprietary data shows that people who purchase luxury trips spend less time researching prices and more time deciding whether or not a particular travel destination will suit their desires.