Google Placement

In my last post I discussed some of the basics of "on page optimization". Here I will delve a bit deeper into both the mechanics and the benefits of proper HTML content regarding google placement. If you are unfamiliar with HTML you could learn it here or just contact me and I'll handle the details.

For us Google geeks who are still reading, the googlebot likes html. It's simple, straightforward and descriptive. Writing html content into your title, h1-3 tags, and sparingly in your body text, helps Google decide that your content is relevant to the keywords which occupy this valuable web real estate. This relevancy factor is important for both natural and paid search. Meta data, while not to be ignored, has become secondary regarding google placement.

Simple A/B testing proves that the Google quality score for a landing page, will always increase when the keywords on which one is advertising are found in the aforementioned html tags. When running paid search one quickly learns that sites which earn high quality scores achieve higher positions on Google at less cost than their poorer scoring competitors.

Anyone who builds a simple html website targeting uncompetitive keywords on Google will see the effect of this simple on page optimization tactic on natural search. While content and a sound linking strategy are critical to success in competitive organic search markets, even simple websites, with little to no Page Rank Can easily appear in the search engine for highly specific terms.

With billions of people searching Google every day, it has never been more important to appear on Google when your customers are searching for your products. Global Market Exposure offers guaranteed exposure on Google. We have the expertise to determine exactly what people type in when they are at the point of purchase. With advanced tactics like rotating ad text, and landing page optimization, we handle all aspects of successfully generating new business on Google so our clients can focus on running their business.

Check out our new website. Google Placement