Century 21 Chooses Measureable Results

In a January 14, 2009 AdAge article, Beverly Thorne, Senior Vice President of Marketing at Century 21, stated, "In years past Century 21 Real Estate has spent up to half of its advertising budget on television marketing. However, C21 will now focus the vast majority of that money to its online efforts in 2009." Mrs. Thorne explained that online advertising, especially Search Engine Marketing, has the ablilty to directly target consumers interested in making a purchasing decision in the near term as the main factor in pulling the TV ads.

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